SALES RELATED

• Make the G2M analyses for main competitors only for diaper and hygienic pads.
  
• Define and propose the structure of the sales organization and headcount
  
• Designate the conditions and trade term with customers
  
• Define the sales channels and their profit margins
  
• Define the payment model (Cash or deferred) in line with market practice
  
• List the alternative sales bonus systems
  
• Define whether or not letter of bank guarantee is widely given in trade
• Submit a report that covers the following topics:
  
  • VAT rates of diaper and hygienic pad and any other sales tax if exists
    
  • Sales proportions of modern and traditional channels
    
  • Photos of the sales channels
    
  • Modern Trade customers and their number of stores
    
  • E-trade customers and their details
    
  • Sales point universe number
    
  • The channels that baby diaper and hygienic pad products are sold
    
  • The cities whose population is over a million
    
  • Borders of the 4 Regions and city names on the map
    
  • Sales proportions of the 4 Regions
    
  • Product sales prices of the main competitors
    
  • Highest selling SKUs of baby diaper and hygienic pad products

MARKETING RELATED

• Finalize Pre-worked Market Projections (market size, growth rates, value chain, market mix estimations, competitors, production locations/capacities/quantities of competitors, import/export quantities/amounts of competitors)
  
• Confirm our portfolio and product strategy according to his own market research for the last developments
  
• Confirm our sales figures especially our size-pack-regional mix
  
• Provide updated SKU based competitor shelf prices in different sales channels and regions, to present proposed pricing strategy, to provide information about sales/value added tax for regions
  
  • Buy competitor products and send to us for new product analysis
    
  • Clarify the regulations to bind us in the packs, brand registration and the documents to prepare for entrance any permissions to get before entrance
    
  • Lead us about how many logistic centers should we have to distribute to whole Philippines
    
  • Directions about critical cities to do the customer researches,
  • Share cultural, perceptional, language wise guidance in every step we have (lifestyle, beliefs, differences across geographies...)
    
  • Recommend local agencies (creative, research, media agencies)