Drive key business metrics including leads, MQLs, SQLs and Opportunities.

SEO:

• Manage both on-site and off-site SEO for the webshop.
  
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  
• Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
  

SEA & Paid Media:

• Manage the strategy and setup of all paid campaigns.
  
• Measure and optimize our paid marketing using vendor-specific dashboards, Webtrekk, and Eloqua landing page sources reports.
  
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  

E-mail marketing:

• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
  
• Stay up-to-date with the latest trends and changes in digital marketing with SEO/SEA and major search engines.