RESPONSIBILITIES:

• Creating visual designs for print and digital media
• Designing brand kits to ensure branding consistency
• Creating visual elements like logos and illustrations
• Ability to conceptualize and develop visual ideas
• Proficiency in graphic design software like Photoshop, Illustrator, and InDesign
• Proficiency in file formats (PNG, JPG, PDF, SVG, EPS) and print vs digital design specs (CMYK vs RGB, bleed, DPI)
• Understanding marketing, production, corporate identity, product packaging, advertisements, and multimedia design.
• Planning concepts by studying relevant information and materials
• Illustrating concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.
• Effective time management skills and the ability to meet deadlines.
• Strong communication and interpersonal skills
• Accuracy and attention to detail.
• An understanding of the latest trends and their role within a commercial environment.

Understanding of additional design principles:

1. Alignment: Placement of design elements for connection and consistency
2. Balance: Color layout, objects, space, and texture to achieve equal visual weight
3. Contrast: Use of opposing colors, fonts, lines, and other design elements to draw the viewer’s eye
4. Hierarchy: Adding the most visual weight to key areas of focus
5. Negative space: Use of blank or white space to reduce clutter and promote clarity
6. Proximity: Closeness and connection of visual elements
7. Repetition: Consistent appearance of design elements like colors, fonts, lines, shapes, and symbols.