For Hire: Head of Paid Media for a company based in Makati City
Position title
Head of Paid Media


The Paid Media Manager is tasked to consistently raise the standards of the division’s scalability, quality of service, efficiency, timeliness, and quality of output - all while achieving and exceeding clients’ goals.


  • Workload Management
    • Ensure that the current staffing can handle the workload through manpower projections
    • Participate in work volume forecasting discussions to uncover any potential issues and adjustments to staffing, etc.
    • Request for timely discretionary budget meant to recover from work volume fulfillment concerns
    • Team management in terms of work schedule to ensure timely delivery of work requirements and compliance to key activities’ timelines and commitments.
  • Paid Media Account Intake/Management
    • Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients
    • Assist team members to maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
    • Provide creative copy suggestions and graphical ad templates
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals; Determine effective allocation of the budget amount that have a strong return to the business
    • Work with the team to determine campaign goals from client payment to project launching
    • Assist in determining out-of-scope requirements and negotiate with the Project Managers for prioritization and/or additional billing or recommendations
    • Participate in client calls for any intake, discovery, client escalations, strategizing, calibration or reporting if needed
  • Performance Management
    • Enroll team members to PIP for failing to meet their performance targets
    • Ensure that quality standards are consistently achieved by the team through huddles, calibration, shadowing, alignment discussions.
    • Compliance to team scorecards including employee recommendation on movement and/or promotion and employment status
    • Facilitate or assist in resolving employee performance issues thru coaching
    • Facilitate teams’ disciplinary sanctions due to non-performance (quality, productivity) or non-conformance to procedures and directives
  • Process Improvement
    • Participate in the solution design process for new services, offerings, costing, efficiency, automation, and research
    • Champion activities or innovations that improve client satisfaction or customer retention through better service delivery
    • Drive effective strategic planning, investment decisions (tools, training), and budgeting processes
  • Staff Development
    • Surface current and projected learning needs for all staff
    • Outline learning development plans (that may require certification and/or training) for all levels; Track staff's development progress
  • Stakeholder Reporting
    • Management of stakeholders’ expectations thru timely report on department critical work activities, its highlights or lowlights, and performance planning
    • Consistently report to stakeholders department's wins, challenges, and (internal) threats to critical activities related to Quality, Timeliness, Efficiency, and progress
  • Minimum of 5 years manager-level role in performance marketing experience, with active / hands-on experience in SEM, Social Selling, Google Ads.
  • Strong knowledge of A/B testing principles, tools and methodologies
  • Working knowledge of tools and technologies such as HTML, CSS, PHP, Javascript, etc.
  • Experience with running ad campaigns with a monthly spend of $10K or more
  • Has a minimum of 2 Google Analytics Certifications; Extensive experience of analytics (Google Analytics or others)
  • Seasoned manager of high-performance SEM and performance marketing teams, with experience in cultivating/building collaborative and high-achieving teams and coaching/growing team members
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient growth
  • Deep understanding of paid search optimization and market dynamics driving cost and returns applicable to different industries
  • Familiarity with core performance marketing platforms, automated bidding tools, and other marketing analytics tools, including any of Google Ads, Bing Ads, Unbounce, Wordstream, DoubleClick Suite, Adobe Analytics (aka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
  • Ability to develop under constraints and stay current with changing technology
  • Ability to think strategically and stay on top of the execution
  • Strong communication and client-facing experience
  • Superior people management skills and a proven ability to lead small-sized to medium team/s
  • Working knowledge of the e-commerce / online retail space, Google Shopping, etc. CRM integrations (Salesforce, Eloqua, HubSpot, Marketo, etc.), shopping engines, and complex integrations.
  • Strong organizational skills, high attention to detail, critical thinking and learning abilities; Strong time management skills
  • Proven ability to supervise, train, and mentor employees (staff to team leads), including organizing, prioritizing, and managing timelines
  • Ability to communicate effectively and efficiently (verbal and written English) with a high degree of collaboration and influence
  • Must be able to work under pressure and ability to manage multiple tasks/projects/initiatives.
  • Working experience in process optimization is a plus
  •  AdWords / Bing certification is a plus

To apply for this job email your details to

Employment Type
SEO and Digital Marketing
Job Location
Makati City
Base Salary
Date posted
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Position: Head of Paid Media

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