PRIMARY RESPONSIBILITY:

The Paid Media Manager is tasked to consistently raise the standards of the division’s scalability, quality of service, efficiency, timeliness, and quality of output - all while achieving and exceeding clients’ goals.

GENERAL ACCOUNTABILITY:

• Workload Management
  • Ensure that the current staffing can handle the workload through manpower projections
  • Participate in work volume forecasting discussions to uncover any potential issues and adjustments to staffing, etc.
  • Request for timely discretionary budget meant to recover from work volume fulfillment concerns
  • Team management in terms of work schedule to ensure timely delivery of work requirements and compliance to key activities’ timelines and commitments.
• Paid Media Account Intake/Management
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients
  • Assist team members to maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Provide creative copy suggestions and graphical ad templates
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals; Determine effective allocation of the budget amount that have a strong return to the business
  • Work with the team to determine campaign goals from client payment to project launching
  • Assist in determining out-of-scope requirements and negotiate with the Project Managers for prioritization and/or additional billing or recommendations
  • Participate in client calls for any intake, discovery, client escalations, strategizing, calibration or reporting if needed
• Performance Management
  • Enroll team members to PIP for failing to meet their performance targets
  • Ensure that quality standards are consistently achieved by the team through huddles, calibration, shadowing, alignment discussions.
  • Compliance to team scorecards including employee recommendation on movement and/or promotion and employment status
  • Facilitate or assist in resolving employee performance issues thru coaching
  • Facilitate teams’ disciplinary sanctions due to non-performance (quality, productivity) or non-conformance to procedures and directives
• Process Improvement
  • Participate in the solution design process for new services, offerings, costing, efficiency, automation, and research
  • Champion activities or innovations that improve client satisfaction or customer retention through better service delivery
  • Drive effective strategic planning, investment decisions (tools, training), and budgeting processes
• Staff Development
  • Surface current and projected learning needs for all staff
  • Outline learning development plans (that may require certification and/or training) for all levels; Track staff's development progress
• Stakeholder Reporting
  • Management of stakeholders’ expectations thru timely report on department critical work activities, its highlights or lowlights, and performance planning
  • Consistently report to stakeholders department's wins, challenges, and (internal) threats to critical activities related to Quality, Timeliness, Efficiency, and progress