For Hire: Head of Paid Media for a company based in Makati City
Position title
Head of Paid Media
Description

PRIMARY RESPONSIBILITY:

The Paid Media Manager is tasked to consistently raise the standards of the division’s scalability, quality of service, efficiency, timeliness, and quality of output - all while achieving and exceeding clients’ goals.

GENERAL ACCOUNTABILITY:

  • Workload Management
    • Ensure that the current staffing can handle the workload through manpower projections
    • Participate in work volume forecasting discussions to uncover any potential issues and adjustments to staffing, etc.
    • Request for timely discretionary budget meant to recover from work volume fulfillment concerns
    • Team management in terms of work schedule to ensure timely delivery of work requirements and compliance to key activities’ timelines and commitments.
  • Paid Media Account Intake/Management
    • Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients
    • Assist team members to maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
    • Provide creative copy suggestions and graphical ad templates
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals; Determine effective allocation of the budget amount that have a strong return to the business
    • Work with the team to determine campaign goals from client payment to project launching
    • Assist in determining out-of-scope requirements and negotiate with the Project Managers for prioritization and/or additional billing or recommendations
    • Participate in client calls for any intake, discovery, client escalations, strategizing, calibration or reporting if needed
  • Performance Management
    • Enroll team members to PIP for failing to meet their performance targets
    • Ensure that quality standards are consistently achieved by the team through huddles, calibration, shadowing, alignment discussions.
    • Compliance to team scorecards including employee recommendation on movement and/or promotion and employment status
    • Facilitate or assist in resolving employee performance issues thru coaching
    • Facilitate teams’ disciplinary sanctions due to non-performance (quality, productivity) or non-conformance to procedures and directives
  • Process Improvement
    • Participate in the solution design process for new services, offerings, costing, efficiency, automation, and research
    • Champion activities or innovations that improve client satisfaction or customer retention through better service delivery
    • Drive effective strategic planning, investment decisions (tools, training), and budgeting processes
  • Staff Development
    • Surface current and projected learning needs for all staff
    • Outline learning development plans (that may require certification and/or training) for all levels; Track staff's development progress
  • Stakeholder Reporting
    • Management of stakeholders’ expectations thru timely report on department critical work activities, its highlights or lowlights, and performance planning
    • Consistently report to stakeholders department's wins, challenges, and (internal) threats to critical activities related to Quality, Timeliness, Efficiency, and progress
Qualifications
  • Minimum of 5 years manager-level role in performance marketing experience, with active / hands-on experience in SEM, Social Selling, Google Ads.
  • Strong knowledge of A/B testing principles, tools and methodologies
  • Working knowledge of tools and technologies such as HTML, CSS, PHP, Javascript, etc.
  • Experience with running ad campaigns with a monthly spend of $10K or more
  • Has a minimum of 2 Google Analytics Certifications; Extensive experience of analytics (Google Analytics or others)
  • Seasoned manager of high-performance SEM and performance marketing teams, with experience in cultivating/building collaborative and high-achieving teams and coaching/growing team members
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient growth
  • Deep understanding of paid search optimization and market dynamics driving cost and returns applicable to different industries
  • Familiarity with core performance marketing platforms, automated bidding tools, and other marketing analytics tools, including any of Google Ads, Bing Ads, Unbounce, Wordstream, DoubleClick Suite, Adobe Analytics (aka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
  • Ability to develop under constraints and stay current with changing technology
  • Ability to think strategically and stay on top of the execution
  • Strong communication and client-facing experience
  • Superior people management skills and a proven ability to lead small-sized to medium team/s
  • Working knowledge of the e-commerce / online retail space, Google Shopping, etc. CRM integrations (Salesforce, Eloqua, HubSpot, Marketo, etc.), shopping engines, and complex integrations.
  • Strong organizational skills, high attention to detail, critical thinking and learning abilities; Strong time management skills
  • Proven ability to supervise, train, and mentor employees (staff to team leads), including organizing, prioritizing, and managing timelines
  • Ability to communicate effectively and efficiently (verbal and written English) with a high degree of collaboration and influence
  • Must be able to work under pressure and ability to manage multiple tasks/projects/initiatives.
  • Working experience in process optimization is a plus
  •  AdWords / Bing certification is a plus
Contacts

To apply for this job email your details to glorelynn@kcrecruitment.com.

Employment Type
Full-time
Industry
SEO and Digital Marketing
Job Location
Makati City
Base Salary
P100,000-P180,000
Date posted
03/16/2022
Valid through
04/19/2022
Close modal window

Position: Head of Paid Media

Thank you for submitting your application. We will contact you shortly!