• Develop Portfolio/ Brand Marketing Strategy for the Cardio Business Unit
  Lead development, execution and progress monitoring of all brand strategies based on agreed KPIs which includes: CME event management and over-all coordination, patient programs and other marketing initiated programs (implementation vs. plan)
• Perform regular Portfolio/Brand Performance analysis and develop specific action points to resolve issues and optimize opportunities
• Perform units and/or sales value forecasting based on trends and other activities that will impact sales
• Formulate and recommend product deals and promotional activities for the sales team
• Support product/portfolio life cycle by conducting market research/survey to develop a proposal for product extensions and pipeline enhancement of the Cardio Business Unit

Internal & External Engagements:

• Lead Coordination with Target Medical Societies and key training institutions on Events and Activities for VE Pharma Inc. exposure and participation.
• Regular fieldwork and KOL engagements to gather external/market insights and gain field force feedback on promotional campaigns, logistics, programs implemented & other healthcare trends

Update and maintain KOL profiling bank

• Marketing Resource Management
• Management and monitoring of approved marketing expenses
• Over-all accounting and liquidation, audit-readiness of promotional materials, samples, detail aids and the likes
• Coordination with purchasing on the merchandising and advertising support for the assigned product