Brand Planning

• Leads development and implementation of all brand marketing plans hinged on overall brand objectives and strategies.
  
• Builds local communication strategy and drives IMC planning for local launch campaigns of assigned brand segments.
  
• Leads understanding of brand health, core consumer needs, purchase motivations, and competitive strategies to identify core business opportunities and priorities.
  
• Helps lead full-year budget planning with reference to the annual product roadmap.

Lead Integrator

• Oversees activities of cross-functional teams (digital, media, PR, creatives) to ensure that all are working towards the brand objectives and strategies.
  
• Lead integration of local PR, digital, media, and creative plans and ensure that they form into one cohesive plan.
  
• Secures approval for local IMC from local management and APAC/HQ.
  

Team Management

• Guides team in their responsibilities as brand planners and integrators and trains their skills and capabilities in order to have career progression.
  
• Leads brand team in performing at optimum levels in order to serve as the core pillar within Marketing team.
  
• Ensures brand team will be on top of all ongoing activities within Marketing and will be the main persons of contact for other departments (GTM, EComm, Sales, etc.).