Local Officer Marketing role description:

• Responsible for local marketing execution of regional marketing programs
  
• Implement local marketing strategy, processes, structures, tools and KPIs in the country in line with global and regional governance.
  
• Implement and control defined marketing processes within marketing force allocated to LO Marketing.
  
• Provide local marketing plan to respective RO Marketing for regional aggregation.
  
• Execute local marketing campaigns in the country incl. local content/asset creation/adaptation.
  
• Provide Content Marketing - customer relevant content along all customer touchpoints (e.g. collaterals, “content snacks” to be used in digital).
  
• Formulate HR requirements (hiring, skill development, training) for marketing force in respective country in line with RO Marketing. Decide on marketing assignments in the country.
  
• Align marketing budget with RO Marketing, manage local marketing budgets.
• Develop, plan, manage, execute and control marketing communications (e.g. website, campaigns, fairs, events, brochures) on local level in line with RO Marketing.

Local Officer Communications role description:

• Responsible for the execution of local communication, adherence of communication governance locally and continuous development of communication skills. Adaptation of the regional communication strategy into a local communication strategy in alignment with RO Communications.
  
• Responsible for the adherence of processes and guidelines in the country/countries. Adhere to defined global / regional processes, tools and KPIs. Use of defined platforms for creating content, planning and execution of communication (e.g. Social Media, PR, YouTube, publications).
  
• Creation and distribution of local content.
  
• First contact person for local media requests.
  
• Manage communication budget in alignment with CM and RO Communications
  
• Drive and fulfill the SLA for Business Streams in the country / countries and
• Service Functions according to defined communication needs.
  
• Identify and evaluate communication trends in the country.

Respective responsibilities:

• Ensures the development and implementation of marketing strategies that are in line with the company objectives
  
• Plans and implements integrated demand generation and promotion marcoms campaigns which involve both digital, social media and offline channels;
  
• Creates and develops wide-range of online and offline materials, as well as promotional campaigns in line with the business plans
  
• Coordinates marketing campaigns with the local sales team and local business managers
  
• Monitors and reports effectiveness of marketing and communications campaigns and initiatives
  
• Manages, improves, and measures effectivity of lead generation campaigns
  
• Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives while overseeing company’s marketing budget
  
• Ensures local adherence to global corporate branding guidelines
  
• Creates local business intelligence, competitor analysis, and necessary research as needed
  
• Facilitates regular campaign reporting to local sales and business managers
  
• Translates business needs into marcoms campaigns;
  
• Identifies trends and insights, and optimizing spend and performance based on the insights.
  
• Brainstorms new and creative growth strategies;
  
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  
• Collaborates with agencies and other vendor partners;
  
• Evaluates emerging technologies;
  
• Provides thought leadership and perspective for adoption where appropriate
  
• Coordinates with the regional team for alignment of local marketing and communications campaign
  
• Responsible for the overall workflow of marketing, advertising, public relations, and corporate communications of the company while facilitating interdepartmental communications and managing external communications.
  
• Along with the Sales Manager, he/she shall consult and assist each business manager in developing, implementing and monitoring their respective sales and marketing plans.
  
• Other related tasks that may be assigned by the immediate manager