For Hire: Local Communications and Marketing Manager in Makati City
Position title
Local Communications and Marketing Manager

Local Officer Marketing role description:

  • Responsible for local marketing execution of regional marketing programs
  • Implement local marketing strategy, processes, structures, tools and KPIs in the country in line with global and regional governance.
  • Implement and control defined marketing processes within marketing force allocated to LO Marketing.
  • Provide local marketing plan to respective RO Marketing for regional aggregation.
  • Execute local marketing campaigns in the country incl. local content/asset creation/adaptation.
  • Provide Content Marketing - customer relevant content along all customer touchpoints (e.g. collaterals, “content snacks” to be used in digital).
  • Formulate HR requirements (hiring, skill development, training) for marketing force in respective country in line with RO Marketing. Decide on marketing assignments in the country.
  • Align marketing budget with RO Marketing, manage local marketing budgets.
  • Develop, plan, manage, execute and control marketing communications (e.g. website, campaigns, fairs, events, brochures) on local level in line with RO Marketing.

Local Officer Communications role description:

  • Responsible for the execution of local communication, adherence of communication governance locally and continuous development of communication skills. Adaptation of the regional communication strategy into a local communication strategy in alignment with RO Communications.
  • Responsible for the adherence of processes and guidelines in the country/countries. Adhere to defined global / regional processes, tools and KPIs. Use of defined platforms for creating content, planning and execution of communication (e.g. Social Media, PR, YouTube, publications).
  • Creation and distribution of local content.
  • First contact person for local media requests.
  • Manage communication budget in alignment with CM and RO Communications
  • Drive and fulfill the SLA for Business Streams in the country / countries and
  • Service Functions according to defined communication needs.
  • Identify and evaluate communication trends in the country.

Respective responsibilities:

  • Ensures the development and implementation of marketing strategies that are in line with the company objectives
  • Plans and implements integrated demand generation and promotion marcoms campaigns which involve both digital, social media and offline channels;
  • Creates and develops wide-range of online and offline materials, as well as promotional campaigns in line with the business plans
  • Coordinates marketing campaigns with the local sales team and local business managers
  • Monitors and reports effectiveness of marketing and communications campaigns and initiatives
  • Manages, improves, and measures effectivity of lead generation campaigns
  • Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives while overseeing company’s marketing budget
  • Ensures local adherence to global corporate branding guidelines
  • Creates local business intelligence, competitor analysis, and necessary research as needed
  • Facilitates regular campaign reporting to local sales and business managers
  • Translates business needs into marcoms campaigns;
  • Identifies trends and insights, and optimizing spend and performance based on the insights.
  • Brainstorms new and creative growth strategies;
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Collaborates with agencies and other vendor partners;
  • Evaluates emerging technologies;
  • Provides thought leadership and perspective for adoption where appropriate
  • Coordinates with the regional team for alignment of local marketing and communications campaign
  • Responsible for the overall workflow of marketing, advertising, public relations, and corporate communications of the company while facilitating interdepartmental communications and managing external communications.
  • Along with the Sales Manager, he/she shall consult and assist each business manager in developing, implementing and monitoring their respective sales and marketing plans.
  • Other related tasks that may be assigned by the immediate manager
  • Bachelor’s degree in Marketing (Lead Generation, Marketing
    Automation, Customer Relationship Management) and Corporate
    Communication (Branding, Public Relations), or a relevant field of study.
  • At least 5 years B2B marketing with practical experience in the above
    fields and 1 year team management experience
  • Proven working experience in digital marketing with demonstrable
  • Up-to-date with the latest trends and best practices in online and offline
    marketing measurement;
  • Must be business-focused and have the ability to translate business goals to marketing and corporate communication strategies.
  • Excellent command in English (Writing and speaking)
  • Strong analytical skills and data-driven thinking;
  • Ability to communicate with all levels of an organization comfortably by having excellent people skills and the ability to set priorities, problem-
    solve and work well independently in a dynamic, rapidly changing workplace;
  • Is a flexible, cross-functional team player comfortable with a fast-paced,
    often ambiguous environment;
  • Strong presentation and writing communications;
  • Attention to detail, excellent organization skills, strong project
    management skills with the ability to manage multiple projects and
  • Self-starter approach to work with an eagerness to consistently exceed
    objectives and improve processes;
  • Ability to work at both strategic and tactical levels – a hands on team
  • Good understanding of the requirements of certification of management
    system, as well as other business nature of TÜV Rheinland Philippines,
  • Good knowledge in cost management.
  • Good knowledge about marketing automation tools (Eloqua, SalesForce,
    Google Dashboards, FirstSpirit)
  • Computer literate (MS Office, Outlook)

To apply for this job email your details to

Employment Type
Public Safety
Job Location
Makati City
Base Salary
Date posted
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Position: Local Communications and Marketing Manager

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