Position title
Senior Marketing Manager
Description
- Managing the company’s online presence through social media platforms such as Facebook and Instagram.
- Must be able to curate highly effective content across social media platforms.
- Develop and manage sales/marketing operating budgets.
- Plans and oversees advertising and promotion activities including television, radio, OOH, print, online, electronic media, and direct mail.
- Initiates advertising and promotional campaigns in-partnership with merchants to achieve goals.
- Develop and recommend pricing strategy to produce the highest possible long-term market
share.
- Achieve satisfactory market share in relation to pre-set standards and industry and economic trends.
- Ensure effective control of marketing results and take corrective action to guarantee that the achievement of marketing objectives falls within designated budgets.
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Guide preparation of marketing activity reports and present to the Management team.
- Establish and maintain a consistent corporate image throughout all promotional materials, and events.
- Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
- Analyze and control expenditures to conform to budgetary requirements.
- Work with Sales team to prepare periodic sales report showing sales volume, potential sales, and areas of expansion.
- Review and analyze sales performances against programs and plans to determine effectiveness.
- Promote and enhance the brand and brand image.
- Build measurement frameworks to monitor and measure campaign/initiatives effectiveness.
- Creates and evaluates marketing activities and develops innovative ways to further improve brand awareness and market communications to target customers.
- Prepare and update weekly and monthly reports detailing data including transacted properties, leads and inquiries.
Qualifications
- Applicants must be a PERMANENT RESIDENT in the Philippines
- Bachelor's degree in marketing or any other related course.
- 3-5 years' experience in sales or lead generation, preferably in the vacation rental or
hospitality industry and holding a head of department post. - Good command of the English language in both oral and written communication.
- Knowledge of customer relationship management (CRM) systems.
- Excellent interpersonal, organization and planning skills.
- Basic research and analytical competency.
- Well-versed in social media management and copywriting.
- Basic knowledge of SEO and digital advertising is preferred.
- Must be interested in technology, startups and early-stage venture capital.
- Ability to work independently and collaboratively in a dynamic team environment.
- Must be adept with Microsoft 365 and OneDrive.
Contacts
To apply for this job email your details to joemark@incorp.ph.
OPEN
Employment Type
Full-time
Industry
Real Estate
Job Location
BGC
Base Salary
P50,000-P55,000
Date posted
01/11/2024
