CRM Planning & Execution

1.  In charge of planning and all operational executions of CRM campaigns and brand community development initiatives.
   
2. Create highly relevant and engaging campaigns that target customers and move them along the customer funnel.
   
3. Source and apply consumer data and research to gain data-inspired and compelling insights into target audiences to address business issues.
   
4. Maintain and manage project timelines, expectations, tasks and resources, and create effective internal working process
   
5. Track, measure, and evaluate performance of different customer communications, and conduct A/B tests for optimization and improvement of CRM campaigns.
   
6. Coordinate with cross-functional teams within Marketing and other departments like GTM and Sales to strongly integrate CRM with product launch campaigns and sales initiatives.
   

Partnerships

1. Develop key strategies for partnership development based on consumer behavior, industry insights, competitive landscape, product lineup and potential impact.
   
2. Manage and execute all processes and discussions in finalizing such partnerships (ie. Lead generation, establishing first contact, meetings, contract, integration, and follow up).
   
3. Monitor the success of each partnership and manage relationships.