DOLE offers new Online Marketing Platform for Small Businesses
Micro-entrepreneurs are set to receive assistance from the Department of Labor and Employment (DOLE) to help them market their products on the internet through a newly–developed online market platform.
The labor agency unveiled the DOLE Livelihood Beneficiaries Products Showcase (DLBPS) platform during the celebration of Labor Day for informal workers. DOLE held the event, themed “Tungo sa Matatag at Masaganang Pagnenegosyo”, at the Parañaque City Hall on May 6.
The DLBPS online market platform, developed by the Bureau of Workers with Special Concerns (BWSC), will assist the DOLE Integrated Livelihood Program (DILP) beneficiaries in enhancing their selling and marketing capabilities. A product review feature is also available in the platform to allow customers to provide feedback and rate the seller’s products.
DOLE aims to sustain the livelihood of informal workers
Labor Undersecretary Ana Dione, representing Secretary Silvestre Bello III, attended the event to explain the purpose of the DLBPS to DILP beneficiaries. Other DOLE officials, stakeholders, various informal sector and livelihood groups, such as “kasambahay” associations, micro-entrepreneurs, and tricycle driver groups were present at the unveiling of the online market platform.
As read by Dione, Bello said in his message, “We recognize the unique contribution of workers in the informal sector in the country. We want to improve their status of living, strengthen their enterprises and livelihood, as well as to protect their rights as workers.”
Assistant Secretary Benjo Santos Benavidez says that DOLE intends to help members of the informal sector transition to the formal sector of the economy. Benavidez states that the labor department also envisions the DLBPS to help livelihood beneficiaries in selling their products.
“We want you to have a sustainable livelihood. This is one of the tools we have developed to help you sell your products,” Benavidez told attendees.
According to the DLBPS website, the online platform aims micro-entrepreneurs in sustaining their projects, by assisting them in promoting and selling their products to reach more customers and penetrate new markets. This system is aimed to provide convenience to traders, travelers, and/or tourists in finding products that can either be sold or used as souvenir items.